Social media ads are best if you want to grow your brand globally. These ads help you reach to a bigger audience. If used right, ads can help you grow your business at an exponential rate. Social media platforms are quite famous these days and almost everyone is using them. If you could target the right people, you will get more than enough leads for your business.
How to start
First you must have accounts on different social media platforms. Create a Facebook account and an Instagram account for starters. These two platforms are best if you are just starting out. Facebook is the largest social media platform and Instagram is a subsidiary of Facebook. You will have to create a Facebook ads account and an Instagram business account. You must also create a Facebook fanpage so people can follow and find you there.
How to create ads
You must keep several things in mind before creating an ad for a social media platform.
- Offer reward to people if they click on your ad link. Make sure the reward is related to your niche. It must provide some value to the people. If you provide SEO services, you can provide a guide that contains list of free tools helpful in SEO.
- Use scarcity tendency to make people react quickly. Pain of losing something is more than the joy of receiving same thing.
- Use social proofs to increase your credibility.
Use experts help for quick results
It is hard to market your business when you are just starting out. You have to worry about other business related things as well. You can hire an expert to help you with marketing part. There are good companies that provide Facebook and Instagram advertising services[jasa iklan instagram, which is the term in Thai]. You can take their service and focus on other important things.